When we first started our business, I did everything "right." I went to the best people in the industry. I sat in their classes. I took notes and then I went home and did exactly what they told me to do.
It was passed the days of hard proofs, so I never physically ripped up a portraits of a child in front of his mother, but some of the sales strategies I was emulated made me feel just as dirty.
I had sales goals--you know, because my family had to eat--and I would start looking in judgement at people who did not spend what my sales coach said I should be making each session. In fact, I almost became angry at them as their lower dollar sale meant I failed and I knew my coach would ask about that low number.
I had a hard time looking in the mirror.
On one hand, I had my beautiful daughter who I wanted to provide the best life possible for and on the other I had wonderful clients who had life issues of their own. I felt like I was constantly pitting these two needs against each other. I felt like I could never win.
Amidst tears of failure, there came a glimmer of hope. As we were packing for a move, I found an old folder of things from junior high...
Mr. Jerry Rose used to teach a class called, "You are Special." It was based upon the Platinum Rule--"Do unto others as they would have done unto themselves." It was a whole theory of matching people to what they need based upon personalities.
My world immediately turned upside down. This is too great of a secret to keep to myself so I really want to empower you to learn to earn a living in a way that allows everyone to feel great.